The days of young entrepreneurs cutting grass or setting up a lemonade stand have switched up a good bit.
Kids are managing product lines and have public relations specialists.
At 8 years old, Bryson Best, a third grader and kid Youtuber, recently started a business selling coronavirus kits to keep his family and friends safe during the pandemic.
Bryson’s Youtube Channel, The Kid Knows Sports, provides sports commentary from a kid’s point of view.
“My favorite things to do is to hang out with my family, play sports, watch sports and play video games.”
Bryson is trying to reach 1,000 YouTube subscribers, and he is well on his way to a career at ESPN.
As his channel was gaining momentum earlier this year, professional and youth sports were canceled due to COVID-19.
But Bryson quickly learned the power of the pivot. He shifted his focus and decided to expand his brand by selling The Kid Knows Sports Coronavirus Kits.
“When the coronavirus hit, it made sports stop, so there was nothing to talk about,” Bryson said. “We couldn’t make content, so I wanted to do something to keep my channel growing, and I started selling the coronavirus kits.”
These kits include a 2-ounce hand sanitizer bottle and an antimicrobial, washable face mask with his colorful and unique logo made by Bravegowns. The kit that I received also had a packet of Nerds candy added for a special touch.
He’s been working hard to perfect his sales pitch and fine-tune his marketing strategy. He recently sold out of his first 50 kits.
You read that right. This 8-year-old also has a heart of gold and gives a portion of his profits to two local charitable organizations.
One of those is Baby Bundles, which provides essential baby items such as pajamas, blankets, socks, bibs, birth cloths, hats, developmental toys and books to new moms and their babies who live at or below the poverty line.
The other is the Pride Entrepreneur Education Program, which helps eliminate future socioeconomic disparities in the African American communities by promoting education, financial literacy and entrepreneurship among youths ages 10 to 25.
“I gave 150 to the Pride Entrepreneur Education Program,” he said. “And I gave 200 to baby bundles.”
The earnings from the kits are divided into three jars: Give. Save. Spend.
“When you keep all the money for yourself, it’s selfish, and you don’t want to be like that because nobody’s going to appreciate it,” Bryson said. “I get to spend some. I get to save some, and I get to give some. I’m gonna keep donating to charities, keep spending a little bit of money and keep working hard.”
When you sit across from this very special kid, you can feel an immense amount of motivation that is beyond his years. However, it is apparent that the positive encouragement comes from his tight-knit family.
If you have an inspiring story to share, email Kevin Campbell, public affairs manager at WSOC-TV/WAXN-TV/Telemundo Charlotte, at Kevin.Campbell@wsoctv.com.
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