Official says there’s interest in new bowl game sponsor

CHARLOTTE — The bowl game held on Dec. 31 at the Bank of America Stadium will be the last time with a Belk sponsorship.

[Belk out as sponsor of college football bowl game in Charlotte]

The retailer has sponsored the Belk Bowl for nine years.

In the video at the top of this webpage, organizers explain why they are not worried about landing a new sponsor for the college football showdown in the heart of uptown Charlotte.

Bars, restaurants, get ready for football fans ahead of Belk Bowl Bars, restaurants, get ready for football fans ahead of Belk Bowl

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