CHARLOTTE, N.C. — Sleepy Poet owner Dickson Shreffler is investing about $5 million into a new home for the brand.
He’s snapped up a 6-acre parcel — formerly home to Banner Service Corp. — after leasing another South Boulevard space for that antique mall for the last 13 years.
“I was really looking for a permanent home,” Shreffler says.
The rapid development in South End, combined with a fast-moving real estate market helped influence his decision, he adds. Shreffler invested $4.4 million into real estate and expects upfit costs around $500,000.
“I was kind of at the mercy of my landlord. I had no control over if we’d even have a home in two years,” Shreffler says.
Plans call for Sleepy Poet to open in that new location by Sept. 1. Read more here about what to expect there.
Cox Media Group
/cloudfront-us-east-1.images.arcpublishing.com/cmg/LH3JSJEF3VBLRJLJQESEAG34AM.png)
