CHARLOTTE, N.C. - Frankie White credits “failing miserably” for the success he has today.
The BW Sweets Bakery owner, who leads a team of seven bakers inside his east Charlotte store, said he’s worked for years to learn what it takes to build a successful business.
Today, BW Sweets operates as a full-service bakery offering everything from sweets to breads, including cookies, cupcakes, doughnuts, pastries and parfaits.
The location at 5821 East W.T. Harris Boulevard isn’t the first store White opened. It’s his fourth.
Unfortunately, the first time he opened his doors to customers, he had to close just three months later.
“I didn’t know enough about running a bakery. I just had this idea that I wanted to make cakes,” he said. “I thought I was going to open up the store and people were going to come in and buy cakes. Not so much.”
A determined White went back to the drawing board, however. He started selling baked goods out of his home until his products began taking over his living space.
“There was no room for anything in my house because cakes, cake pans, ovens, freezers and refrigerators were everywhere,” he said.
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“I knew I needed a small space where I could bake, and people could come pick up my products.”
The name of the business and its logo are special to White. He named the bakery after his son, Bradley, who passed away from cancer in 2011 at age 8.
White hopes his customers can tell how hard he works to honor the name on his business.
Looking ahead, he’d like to be able to open more stores and eventually franchise. One of his goals includes opening stores that have drive-throughs.
BW Sweets Bakery is open from 9 a.m. to 8 p.m. Monday through Saturday and noon to 6 p.m. Sunday.
For more information, visit bwsweetsbakery.com.
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