Five years ago, C.J. Williams was leading personal training sessions wherever he could.
Whether it was at a subleased space or somewhere outdoors before sunrise, Williams was doing what he could to build a successful business.
Today, he guides a team of personal trainers inside BUF Boot Camp, a gym space in Charlotte that he designed and owns.
Williams officially became the owner of BUF Boot Camp in 2014, after spending years training clients on his own.
He quickly realized he’d need more space and a team of employees to help him provide the type of training he wanted to give his loyal clients.
“As a trainer, you want to help as many people as you can,” Williams said.
“The whole thing with BUF Boot Camp is getting a lot of people together so they can pay less but still get the workout they would with a personal trainer.”
Williams says accountability comes naturally during his classes – if he’s not pushing his clients to work harder, other people in the class are.
Williams says he’s proud of the distinction of being a black business owner in Charlotte, but he wants customers to look at him as a businessman first.
“I’m just worried about doing things the right way and being fair to my clients,” Williams said.
“I just want my customers to see me as a professional, not a black business owner.”
He also hopes his customers understand how his past experiences and failures have made him into the businessman he is today.
“I am a product of my experiences over the last five years,” Williams said.
“I want my customers to know I am what this life made me.”
BUF Boot Camp is located at 4420 E. Independence Boulevard and open seven days a week.
To learn more about BUF Boot Camp's services, click here.
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