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Black-owned business spotlight: BUF Boot Camp

Five years ago, C.J. Williams was leading personal training sessions wherever he could.

Whether it was at a subleased space or somewhere outdoors before sunrise, Williams was doing what he could to build a successful business.

Today, he guides a team of personal trainers inside BUF Boot Camp, a gym space in Charlotte that he designed and owns.

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Williams officially became the owner of BUF Boot Camp in 2014, after spending years training clients on his own.

He quickly realized he’d need more space and a team of employees to help him provide the type of training he wanted to give his loyal clients.

“As a trainer, you want to help as many people as you can,” Williams said.

“The whole thing with BUF Boot Camp is getting a lot of people together so they can pay less but still get the workout they would with a personal trainer.”

Williams says accountability comes naturally during his classes – if he’s not pushing his clients to work harder, other people in the class are.

Williams says he’s proud of the distinction of being a black business owner in Charlotte, but he wants customers to look at him as a businessman first.

“I’m just worried about doing things the right way and being fair to my clients,” Williams said.

“I just want my customers to see me as a professional, not a black business owner.”

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He also hopes his customers understand how his past experiences and failures have made him into the businessman he is today.

“I am a product of my experiences over the last five years,” Williams said.

“I want my customers to know I am what this life made me.”

BUF Boot Camp is located at 4420 E. Independence Boulevard and open seven days a week.

To learn more about BUF Boot Camp's services, click here.

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Cox Media Group

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