SouthPark Mall adding another new retailer

SouthPark Mall adding another new retailer

Melissa Key/Charlotte Business Journal

CHARLOTTE, N.C. — A cosmetics brand has picked SouthPark mall for its first bricks-and-mortar location in North Carolina.

Morphe is set to open in a 3,595-square-foot storefront at SouthPark this summer, though an exact date was not provided. That location is near Sur La Table and Dillard’s.

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Morphe was founded in 2008 in Los Angeles. It began by selling professional, affordable makeup brushes and then branched out by offering eyeshadow palettes, lip colors and a variety of other cosmetics. Its products are currently sold inside local Ulta Beauty stores.

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