CHARLOTTE, N.C. — A cosmetics brand has picked SouthPark mall for its first bricks-and-mortar location in North Carolina.
Morphe is set to open in a 3,595-square-foot storefront at SouthPark this summer, though an exact date was not provided. That location is near Sur La Table and Dillard’s.
Morphe was founded in 2008 in Los Angeles. It began by selling professional, affordable makeup brushes and then branched out by offering eyeshadow palettes, lip colors and a variety of other cosmetics. Its products are currently sold inside local Ulta Beauty stores.
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