Madison Carter joined WSOC-TV in November of 2022 as an anchor and investigative reporter.
She grew up outside of Washington, D.C. in Northern Virginia but after spending time in her beloved City of Buffalo she's often mistaken for a Western New York Native. A label she wears proudly.
Madison spent a lot of time in New York, attending Syracuse University, where she earned a degree in Broadcast Journalism and Policy Studies.
Madison came to Charlotte from Atlanta where she led Tegna's national investigative team based out of 11Alive. The team’s mission was to “change the world” through long-form investigative storytelling.
Madison began her career as a multimedia journalist at WVIR-TV NBC29 in Charlottesville, Virginia, before working her way up to the morning anchor desk. While in Charlottesville, she reported extensively on the aftermath of the deadly white nationalist rallies that shook the city in August of 2017. Madison was honored with two Virginias Associated Press awards for her investigative docu-series into the criminal justice system and parole in the Commonwealth.
Her career then took her to Buffalo, New York, where she was again hired as a reporter before working her way up to anchoring weekdays before also being promoted to the I-Team. As an investigative reporter, she focused on uncovering corruption, racism and political accountability.
Madison received international recognition for her exclusive and extensive reporting following civil unrest that broke out after the killing of George Floyd. She was named News Personality of the Year by The Buffalo News and recognized by the NAACP for “being a critical voice for people of color…and using her platform to push the envelope in the criminal justice system.”
Madison was the youngest executive officer ever elected to serve on the board of the National Association of Black Journalists (NABJ) in her role as secretary. Madison is a type 1 diabetic and dedicated volunteer with efforts that help others afford insulin and medical supplies.
You can find her cooking, making reservations, and yelling "Go Bills!" at strangers.
Connect with Madison to send tips, story ideas and restaurant recommendations.